Pick Your Candidate: Thought I'd Hate It. Didn't.

Came across a site that lets you input your stance on various issues and then, using data from 2Decide.com, "picks" the candidates most aligned with your views. Seemed trivial, superficial and all about what's wrong with McPolitics. Turns out it is very compelling. Check out http://www.dehp.net/candidate/index.php. And if you want to do your own homework, the chart on 2Decide.com is, itself, pretty interesting.

Yet Another: Chinese Toy Recall

An new report today on a massive recall of products from China. This time, it's lead in the paint of (gasp) children's toys--the beloved Elmo himself carrying poison. If this were a regional market, rather than an international market, repetitive quality problems from the largest manufacturer would quickly open a window for a smaller, higher-cost, "trusted supplier." That door may open on the international stage also. Remember when "Made in Japan" was turnoff to Americans? It later became a signal of quality and manufacturing prowess. Innovative, modern Chinese factories are joining small-time operations, adding capital to low labor costs. In doing do, they should establish new standards among Chinese exports for quality and dependability. Importantly, this should be true even if they don't set a lower standard for cost since the labor cost they are replacing is already low. And it looked like that's the way the story would play out. In 2005 and 2006, China seemed on the brink of turning the manufacturing-reputation corner from the standpoint of American consumer perception. Virtually all expected China to win the global manufacturing battle and, given the low prices and satisfactory quality, few were concerned (except those whose manufacturing jobs disappeared). Yet over the last 6+ months, seemingly biweekly reports on dangers lurking in toys, ramen, pet food, toothpaste, etc. has got to have some of the largest distributors hedging their supplier bets. China isn't going to stop making things, but if the manufacturers or the export regulators don't get their act together, it certainly isn't going to make everything.

Will China Success Crush Their Economic Revolution?

Is China going to fail under the weight of its own success? I'm an ardent supporter of embracing Chinese economic revolution. I challenge clients without an Indian or Chinese outsourcing strategy. Intellectually, I truly believe in the economics of comparative advantage and that open trade raises overall standards of living--for both trading partners. (It doesn't necessarily raise the standard of living for each person, of course, but that's another topic.)

Lately, however, Chinese domination of the world economy is starting to smell a little like the Japanese domination of world economy forecast in the 80s and 90s. Sure, all the ducks are in a row for continuing wild growth: number of workers, number of super-skilled innovators, business-friendly economic policies (nearly free s/w and technical infrastructure anyone?), and lots more. Just pick up China, Inc. (audio, print) for a fascinating walk through the Chinese domination park. But there are those nagging issues: not enough food, environmental travesties, tainted export products, urban poor with barely enough to live...and rural poor with less.

It's a race: can China succeed so greatly that it can buy its way out of the crises? Or will the crises sink the country before success is sufficient?

You have to question some of the tainted pet food, human food, toothpaste, etc. stories as exaggerated by those with an agenda. But the issue is real. And in this case, international business is like local business: you can't be my favored vendor if I can't trust your products. Yes, you'll still get some of my business by being cheap (Doesn't everyone have some Wal-mart stuff around somewhere?), but you can't rise to the level of market domination without the trust of your customers. And if you repress and poison your staff, there's going to be some consequences. It's a race.

Personifying Families as a Political Tool

I've been wondering about personifying as a marketing technique. U.S. politics is a straight-forward example: personifying the Republican/conservative family ideal is so much more concrete than personifying the Democratic/liberal family ideal. Close your eyes and imagine the Republican family ideal. Do it. No one will see you. The Republican ideal has a specific family structure, clear roles, traditional genders, coherent values. And Republicans need to connect their leadership to delivering that image. They implication is: "If the image is attractive, give us your vote!" No, that doesn't mean the Republican "tent" isn't big enough to include other sorts of families. Republicans have various non-Caucasian wings, gay and lesbian wings, etc. But the core imagery is consistent. These various wings say, essentially, "I realize my party doesn't portray me as a traditional member, but I am drawn to the broader ideals." That is, "I am a Republican despite my idiosyncrasies, not because of them."

I remember being amused to hear that if you give 6 - 8 year-old American children a crayon and ask them to draw a home, the vast majority draw the same thing: a square with a triangle on top. A door and a window or two. A chimney. You know it in your mind's eye. The amusing part was that this image is even consistent among children living in dense, urban, multi-family dwellings--children who have never seen that archetypical detached, single-family house outside of a book or picture. And who do they--and you--"see" living in this house? Is it a father, a mother, a kid or two, maybe a pet? The concreteness is staggering. And if this is not your view or your family, I've got a hunch you don't see anything WRONG with that image. And that's the power. I believe that humans tend to embrace a general ideal and dismiss or accept some amount of conflict. Up to a breaking point of fundamental difference, a positive image is worth supporting. Is the father working...or out of work? Are the children adopted? Is the mother a VP...or a stay-at-home mom? For most, these aren't deal-breaker conflicts with the Republican ideal. They will say, "No problem, give me a reality anywhere close to that image, and you can have my vote." But variation from that core image is, of course, a spectrum. What happens when the parents switch breadwinner roles? Does the image lose a few advocates? Maybe. OK, what happens when both parents can be the same sex? Do we lose a few more? What happens when each parent can maintain a second family to support their emotional or financial needs? Wait. We just lost 22 states. Where's the line? To a large extent, I believe that understanding this spectrum is core to driving success in American politics.

Close your eyes again. What's the Democratic family imagery? Do you get as concrete a picture? No chance. The Democratic "ideal" includes families with dramatically different forms: varied gender roles and mixes, varied physical home styles, varied interpersonal relationships among parents and children, varied racial mixes, varied value structures. In a word, variety. "That's the strength," say Democrats. And perhaps so. But the marketing challenge--where "marketing" means "influencing behavior" to vote Democratic--is far, far more difficult.

Politics as Marketing

I already noted that I believe blogging about religion is a terrible idea, but I'll be doing some of it anyway. Blogging about politics (at least in a non-political blog) is similarly terrible. And again, it almost guarantees that replies will be flames over conversations. I figured I'd never do it. I was wrong. Because, like religion, politics is about influencing behavior. At least in societies that are--or keep up a credible facade of being--democratic, politics is about influencing citizens to support your leadership. And once again, that behavior influence is the definition of (outbound) marketing. The stakes are high. And in many cases, the practitioners are brilliant. So I can't help but wonder about the techniques political practitioners use. For what it's worth, political bloggers are--and probably should be--open about their affiliation. I'm not a political blogger and so my affiliation doesn't matter. For the record, I vote somewhat, but not 100%, consistently. If you read between the lines, you might decide you know where my sympathies lie. But I contend that reading anything I write in that light would be a waste of your time. I hope that observations on various political techniques aren't a waste of your time. But they may be. We'll see....

Evangelicals Going Green Revisited

In a December post, I noted interest at hearing a claim of growing support among religious leaders, in particular Evangelicals, for fighting global warming. The Associated Press put out an article on the subject, mostly confirming it, but with a requisite denial also. Definitely a changing landscape. Here's the article via the San Jose Mercury News' site (the maroon bold highlight is mine...I just find that quote very intense):

Evangelicals, scientists unite on climate

GROUPS SAY LEADERS MUST FACE REALITY OF GLOBAL WARMING

By John Heilprin, Associated Press

WASHINGTON - Saying they share a moral purpose, a group of evangelicals and scientists said Wednesday that they will work together to convince the nation's leaders that global warming is real.

The Rev. Rich Cizik, public policy director for the National Association of Evangelicals, and Nobel-laureate Eric Chivian, director of the Center for Health and the Global Environment at Harvard Medical School, were among 28 signers of a statement that demands urgent changes in values, lifestyles and public policies to avert disastrous changes in climate.

``God will judge us for destroying the creation. Therefore, we as evangelicals have a responsibility to be even more vigilant than others,'' Cizik told a news conference.

``Science can be an ally in helping us understand what faith is telling us,'' he said. ``We will not allow the creation to be degraded, destroyed by human folly.'' >> more